May the 4th Be With You: Star Tours (1987 / 1987)

 

For many May 4th is the time to celebrate all things Star Wars. Dress in your best cosplay outfit, quote your favorite lines on social media, and (hopefully) watch your favorite film. 

The thing is...I grow weary of it. 

Don't get me wrong, I love Star Wars with a burning passion. You don't want to know what depths my childhood collection consisted of. But much like what Ministry once said about Halloween is true for Star Wars fans: Everyday is May 4th. 

We have no break period between our Star Wars love, it's constant. It doesn't turn off. It's like living with one of those mysterious diseases advertized on late night TV spots involving butterflies or sad rocks (okay, that last one may have been for depression...but still). And, not to be a hater, I kinda get tired of people pulling their stormtrooper helmets out for only one day. I again realize this sounds like a old man complaining about how "the scene" isn't what it use to be or how I saw The Shins before they changed their sound but you can't explain away isolating the nerdy Star Wars subset one day only to show of your Darth Vader Target tee the next. It shouldn't work like that. 

Okay, got that out of my system. Now...MAY THE 4TH BE WITH YOU!

Yeah, for all my hate I am a hardcore Star Wars fanatic and don't care if it's cool now, it's still Star Wars. No prequel, no sequel, and no bandwagon fandom will ever change that. So let us, all of us, celebrate this (officially observed) day dedicated to Star Wars be discussing a huge part of the SW universe: Star Tours. 

With Mondo and Disney, Nothing's Impossible.

I have a love/hate relationship with the entertainment entity known as Mondo. Mondo Tees was originally created to act as the poster print wing of the Alamo Drafthouse Cinema but has grown to a brand that at times seems to be in danger of eclipsing its grandfather organization (not a negative impact, just interesting).

I'm not going to waste space by going into my opinion on the manufactured exclusivity Mondo seems to push or the cut throat second-hand markets that have risen in their wake, there will be another time for that, because I have come here not to bury Mondo but to praise it and its newest gallery show organized to run concurrent with SXSW.